Who is the highest-paid TikTok star in 2025? Once seen as a fun lip-sync app, TikTok has now become a multi-billion-dollar platform powering careers across entertainment, fashion, fitness, and comedy. This article dives deep into the highest-paid TikTok stars of 2025, revealing how these creators are turning short videos into massive fortunes.
How TikTok Stars Make Millions
The TikTok creator economy has matured. Today’s top stars earn money from sponsorships, branded content, merchandise lines, music promotions, and off-platform deals with Netflix, YouTube, and fashion brands. Many have launched beauty products, podcasts, acting careers, or exclusive fan subscriptions, diversifying income far beyond just TikTok views.
Top 10 Highest-Paid TikTok Influencers in the World – 2025
Here are the top 10 TikTok earners of 2025, ranked by estimated annual income from all revenue streams:
- Charli D’Amelio (USA): $17.5 million
- Khaby Lame (Italy): $16 million
- Dixie D’Amelio (USA): $10 million
- Addison Rae (USA): $8.5 million
- Bella Poarch (USA): $5 million
- Josh Richards (Canada): $5 million
- Zach King (USA): $5 million
- Kris Collins (Canada): $4.75 million
- Avani Gregg (USA): $4.75 million
- Loren Gray (USA): $4 million
Charli D’Amelio continues to dominate the platform with $17.5 million, maintaining her brand deals with major fashion and beauty labels. Khaby Lame, hailing from Italy, rose through relatable, wordless comedy and now holds partnerships across Europe, raking in $16 million.
Dixie D’Amelio, Charli’s sister, brings in $10 million, thanks to her music ventures and sponsored content. Addison Rae, an early TikTok star, continues to earn with her acting and cosmetic lines. Others like Zach King, known for his visual tricks, and Josh Richards, who co-founded media company “Ani Energy,” show the value of niche content and business acumen.
Complete List of Top Earning TikTok Stars – 2025
Here is a list of the top 50 highest-paid TikTok stars in the world for 2025, based on their estimated total annual earnings from brand deals, merchandise, sponsorships, and other ventures.
| # | Name | Annual Earnings | Country |
|---|---|---|---|
| 1 | Charli D’Amelio | $17.5 million | USA |
| 2 | Khaby Lame | $16 million | Italy |
| 3 | Dixie D’Amelio | $10 million | USA |
| 4 | Addison Rae | $8.5 million | USA |
| 5 | Bella Poarch | $5 million | USA |
| 6 | Josh Richards | $5 million | Canada |
| 7 | Zach King | $5 million+ | USA |
| 8 | Kris Collins | $4.75 million | Canada |
| 9 | Avani Gregg | $4.75 million | USA |
| 10 | Loren Gray | $4 million | USA |
| 11 | Arishfa Khan | $2.5 million | India |
| 12 | Nisha Guragain | $2.5 million | India |
| 13 | Michael Le | $4 million | USA |
| 14 | Kai Cenat | $4.7 million | USA |
| 15 | Domelipa | $5 million | Mexico |
| 16 | Brianda Deyanara | $5 million | Mexico |
| 17 | QPark | $5 million | USA |
| 18 | WigoFellas | $5 million | USA |
| 19 | JD Pantoja | $5 million | Mexico |
| 20 | Kirya Kolesnikov | $5 million | Russia |
| 21 | Papi Kunno | $5 million | Mexico |
| 22 | Larissa Manoela | $5 million | Brazil |
| 23 | JeanCarlo Leon | $5 million | Colombia |
| 24 | Rodrigo Contreras | $5 million | Mexico |
| 25 | Gil Croes | $5 million | Aruba |
| 26 | Baby Ariel | $6 million | USA |
| 27 | Noah Beck | $6 million | USA |
| 28 | Liza Koshy | $6 million | USA |
| 29 | Brent Rivera | $6.5 million | USA |
| 30 | Christina Najjar | $7.5 million | USA |
| 31 | Daniel LaBelle | $8 million | USA |
| 32 | Marques Brownlee | $8.5 million | USA |
| 33 | Lil Nas X | $9 million | USA |
| 34 | Stokes Twins | $10 million | USA |
| 35 | Tyler Blevins | $10 million | USA |
| 36 | Drew Desbordes | $10 million | USA |
| 37 | Adam Waheed | $11 million | USA |
| 38 | Lele Pons | $12 million | USA |
| 39 | Kaitlyn Siragusa | $15 million | USA |
| 40 | Jason Derulo | $16 million | USA |
| 41 | Jojo Siwa | $25 million | USA |
| 42 | Dwayne Johnson | $800 million | USA |
| 43 | Selena Gomez | $800 million | USA |
| 44 | Kylie Jenner | $680 million | USA |
| 45 | Livvy Dunne | $2.3 million | USA |
| 46 | Olivia Dunne | $2.3 million | USA |
| 47 | Jacob Sartorius | $3 million | USA |
| 48 | Piyanka Mongia | $2 million | India |
| 49 | Niana Guerrero | $2 million | Philippines |
| 50 | Riyaz Aly | $2 million | India |
Disclaimer: Please note that these figures are estimates based on available data and may not reflect exact earnings. Rankings are subject to change as new information becomes available.
Key Insights
- USA dominates the list with more than 30 TikTok stars, underlining its position as the influencer capital of the world.
- Charli D’Amelio remains the highest-paid individual TikToker for the third consecutive year.
- Khaby Lame stands out as the top non-American creator, earning more than most Hollywood stars.
- India, Mexico, and South Korea have rising creators like Arishfa Khan, Domelipa, and Peggy Gou, showing TikTok’s increasing global reach.
- Creators like Jason Derulo, Selena Gomez, and Kylie Jenner are mega-celebrities using TikTok to boost their existing brands.
- Earnings are no longer just about views — creators with diversified platforms, product lines, and businesses are leading in income.
- Female creators outnumber male creators in the top 25, showing a strong gender balance in influencer success on TikTok.
TikTok’s Evolution into a Career Platform
TikTok is no longer just a trend — it’s a full-fledged business model. From music promotion and e-commerce to celebrity collaborations and movie deals, TikTok has become a launchpad for global fame and fortune. As the platform expands its monetization tools and integrates e-commerce directly, expect earnings to grow even higher in the coming years.
The highest-paid TikTok stars in 2025 reflect the rapid transformation of digital entertainment. From dance videos to million-dollar brand empires, TikTok creators are shaping the future of fame, influence, and income. Whether you’re a casual viewer or aspiring influencer, this list proves that with the right strategy, creativity really does pay.
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