Who is the highest-paid model in 2025? With luxury fashion booming, digital campaigns expanding, and top models becoming global brand ambassadors, the modeling world continues to offer massive paychecks to elite names. In this article, we reveal the highest-paid models in 2025, ranked by their estimated annual income from modeling contracts, endorsements, and personal ventures.
The modeling industry has evolved beyond magazine covers and catwalks. Today’s top models are also entrepreneurs, influencers, and fashion brand owners. Many earn millions through deals with major fashion houses like Chanel, Versace, and Balenciaga, but also from beauty brands, social media sponsorships, and equity in startups. In 2025, the highest earners are not just faces of brands — they are the brand.
Top 10 Highest-Paid Models in the World – 2025
Here are the top 10 highest-paid models of the year, ranked by estimated annual earnings:
- Kendall Jenner (USA): $40 million
- Chrissy Teigen (USA): $39 million
- Gisele Bündchen (Brazil): $33 million
- Rosie Huntington-Whiteley (UK): $32 million
- Cara Delevingne (UK): $31 million
- Adriana Lima (Brazil): $30 million
- Gigi Hadid (USA): $20 million
- Bella Hadid (USA): $19 million
- Liu Wen (China): $18 million
- Doutzen Kroes (Netherlands): $17 million
Kendall Jenner tops the list for another year with $40 million, thanks to her elite fashion deals, reality TV fame, and major partnerships with beauty and lifestyle brands. Right behind her is Chrissy Teigen, whose earnings come from modeling, cookbooks, endorsements, and business ventures — showcasing the power of a diversified portfolio.
Gisele Bündchen remains one of the world’s top earners even after semi-retirement, earning $33 million, mostly from long-standing brand contracts and environmental campaigns. The UK’s Rosie Huntington-Whiteley and Cara Delevingne prove the influence of British models globally, with both securing lucrative fashion and beauty contracts.
Brazilian icons Adriana Lima and Gisele hold firm on the list, while Gigi and Bella Hadid maintain a strong presence thanks to their continuous high-fashion campaigns and global fanbase. Liu Wen, the leading Chinese supermodel, and Doutzen Kroes from the Netherlands round out the top 10 with strong income from Asian and European markets.
Complete List of Top Earning Models – 2025
Here is a list of the top 50 highest-paid models in the world for 2025, based on their estimated annual earnings from modeling contracts, endorsements, and other ventures. Please note that these figures are estimates and may not reflect exact earnings.
| # | Name | Annual Earnings | Country |
|---|---|---|---|
| 1 | Kendall Jenner | $40 million | USA |
| 2 | Chrissy Teigen | $39 million | USA |
| 3 | Gisele Bündchen | $33 million | Brazil |
| 4 | Rosie Huntington-Whiteley | $32 million | UK |
| 5 | Cara Delevingne | $31 million | UK |
| 6 | Adriana Lima | $30 million | Brazil |
| 7 | Gigi Hadid | $20 million | USA |
| 8 | Bella Hadid | $19 million | USA |
| 9 | Liu Wen | $18 million | China |
| 10 | Doutzen Kroes | $17 million | Netherlands |
| 11 | Joan Smalls | $16 million | Puerto Rico |
| 12 | Karlie Kloss | $13 million | USA |
| 13 | Miranda Kerr | $12 million | Australia |
| 14 | Ashley Graham | $11 million | USA |
| 15 | Natalia Vodianova | $10 million | Russia |
| 16 | Alessandra Ambrosio | $9 million | Brazil |
| 17 | Candice Swanepoel | $8 million | South Africa |
| 18 | Barbara Palvin | $7 million | Hungary |
| 19 | Taylor Hill | $6 million | USA |
| 20 | Jasmine Tookes | $5 million | USA |
| 21 | Hailey Bieber | $4.5 million | USA |
| 22 | Emily Ratajkowski | $4 million | USA |
| 23 | Elsa Hosk | $3.5 million | Sweden |
| 24 | Sara Sampaio | $3 million | Portugal |
| 25 | Romee Strijd | $2.5 million | Netherlands |
| 26 | Martha Hunt | $2 million | USA |
| 27 | Josephine Skriver | $1.8 million | Denmark |
| 28 | Stella Maxwell | $1.7 million | New Zealand |
| 29 | Devon Windsor | $1.6 million | USA |
| 30 | Kate Upton | $1.5 million | USA |
| 31 | Lara Stone | $1.4 million | Netherlands |
| 32 | Hilary Rhoda | $1.3 million | USA |
| 33 | Carolyn Murphy | $1.2 million | USA |
| 34 | Daria Werbowy | $1.1 million | Canada |
| 35 | Isabeli Fontana | $1 million | Brazil |
| 36 | Jessica Hart | $950,000 | Australia |
| 37 | Lily Aldridge | $900,000 | USA |
| 38 | Jourdan Dunn | $850,000 | UK |
| 39 | Erin Heatherton | $800,000 | USA |
| 40 | Ana Beatriz Barros | $750,000 | Brazil |
| 41 | Caroline Trentini | $700,000 | Brazil |
| 42 | Sui He | $650,000 | China |
| 43 | Liu Wen | $600,000 | China |
| 44 | Fei Fei Sun | $550,000 | China |
| 45 | Ming Xi | $500,000 | China |
| 46 | Shu Pei Qin | $450,000 | China |
| 47 | He Sui | $400,000 | China |
| 48 | Xiao Wen Ju | $350,000 | China |
| 49 | Fernanda Ly | $300,000 | Australia |
| 50 | Soo Joo Park | $250,000 | South Korea |
Key Insights
- USA leads with over 20 models, confirming its dominance in the fashion and endorsement market.
- Brazil, the UK, and China have strong representation in the top 20, showcasing fashion’s growing global scope.
- Kendall Jenner and Chrissy Teigen earn nearly double compared to others on the list due to brand ventures and influencer marketing.
- Liu Wen, the top Asian model, is one of the few non-Western faces in the top 10, indicating Asia’s rising market share in luxury fashion.
- Many top earners have moved beyond runway shows, generating revenue from brand collaborations, social media promotions, and personal product lines.
- Veteran models like Gisele, Adriana Lima, and Doutzen Kroes prove that longevity still pays in the fashion world.
- Newer entrants and crossover stars like Hailey Bieber, Emily Ratajkowski, and Ashley Graham continue to leverage social media reach for higher paydays.
Models as Global Influencers in 2025
In 2025, modeling is no longer about walking runways — it’s about owning personal brands. Many models now influence beauty trends, product launches, fitness programs, and even sustainability initiatives. The highest-paid models are as active online as they are in fashion campaigns, proving that visibility across platforms is the new superpower.
The list of the highest-paid models in 2025 highlights a new generation of versatile, business-savvy influencers. From Brazil to China, and Instagram to the red carpet, these models are rewriting what it means to be a fashion icon. As fashion continues to intersect with tech, beauty, and social influence, we can only expect their earnings to climb higher.
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