Who is the highest-paid YouTuber in 2025? With YouTube evolving into a billion-dollar creator economy, the top stars on the platform are earning tens of millions annually through ads, sponsorships, merch, and businesses. This list of the highest-paid YouTubers in 2025 showcases the biggest creators turning video views into serious income.
Gone are the days when YouTube was just for hobbyists. Today, top YouTubers are full-scale entrepreneurs managing production teams, launching product lines, partnering with Fortune 500 brands, and even investing in tech startups. Their income comes from AdSense revenue, sponsored content, merchandise sales, membership programs, and external businesses—making them digital media powerhouses.
Top 10 Highest-Paid YouTubers in the World – 2025
- MrBeast (USA): $82 million
- Jake Paul (USA): $35 million
- Markiplier (USA): $33 million
- Rhett and Link (USA): $32 million
- Unspeakable (USA): $28.5 million
- Ryan Kaji (USA): $27 million
- Like Nastya (Russia): $20 million
- PewDiePie (Sweden): $20 million
- Logan Paul (USA): $18 million
- Jeffree Star (USA): $15 million
MrBeast (Jimmy Donaldson) dominates the list by a massive margin, earning $82 million in 2025. Known for his extreme challenge videos, philanthropy, and viral stunts, MrBeast has also expanded his empire into food (MrBeast Burger), snacks (Feastables), and global partnerships.
Jake Paul and Logan Paul continue to leverage their content reach into boxing, podcasts, and business deals, earning $35 million and $18 million respectively. Comedy duo Rhett and Link, behind Good Mythical Morning, impress with a consistent $32 million, reflecting the power of format-driven content.
Markiplier, Unspeakable, and Ryan Kaji remain top earners with strong family-friendly or gaming audiences. Like Nastya, a child YouTube star from Russia, shows the power of early entry and family content on global earnings. And PewDiePie, though semi-retired, still earns big thanks to his loyal fanbase and long-term monetization strategies.
Complete List of Top Earning YouTubers – 2025
Here is a list of the top 50 highest-paid YouTubers in 2025, based on their estimated annual earnings from various sources such as ad revenue, sponsorships, merchandise sales, and other business ventures. Please note that these figures are estimates and may vary.
| # | Name | Annual Earnings | Country |
|---|---|---|---|
| 1 | MrBeast (Jimmy Donaldson) | $82 million | USA |
| 2 | Jake Paul | $35 million | USA |
| 3 | Markiplier (Mark Fischbach) | $33 million | USA |
| 4 | Rhett and Link | $32 million | USA |
| 5 | Unspeakable | $28.5 million | USA |
| 6 | Like Nastya (Anastasia Radzinskaya) | $20 million | Russia |
| 7 | Ryan Kaji (Ryan’s World) | $27 million | USA |
| 8 | PewDiePie (Felix Kjellberg) | $20 million | Sweden |
| 9 | Logan Paul | $18 million | USA |
| 10 | Jeffree Star | $15 million | USA |
| 11 | KSI | $24 million | UK |
| 12 | Dude Perfect | $20 million | USA |
| 13 | Ninja (Tyler Blevins) | $17 million | USA |
| 14 | DanTDM (Daniel Middleton) | $16 million | UK |
| 15 | VanossGaming (Evan Fong) | $15 million | Canada |
| 16 | Jacksepticeye (Seán McLoughlin) | $18 million | Ireland |
| 17 | David Dobrik | $14 million | USA |
| 18 | Preston Arsement | $13 million | USA |
| 19 | James Charles | $12 million | USA |
| 20 | Lilly Singh | $10 million | Canada |
| 21 | Blippi (Stevin John) | $10 million | USA |
| 22 | Emma Chamberlain | $9 million | USA |
| 23 | Liza Koshy | $8 million | USA |
| 24 | Collins Key | $8 million | USA |
| 25 | Rosanna Pansino | $7 million | USA |
| 26 | Wengie | $7 million | Australia |
| 27 | Shane Dawson | $6 million | USA |
| 28 | Good Mythical Morning | $6 million | USA |
| 29 | MatPat (Matthew Patrick) | $5.5 million | USA |
| 30 | The Try Guys | $5 million | USA |
| 31 | Mrwhosetheboss (Arun Maini) | $5 million | UK |
| 32 | Marques Brownlee (MKBHD) | $5 million | USA |
| 33 | Zach King | $4.5 million | USA |
| 34 | Safiya Nygaard | $4 million | USA |
| 35 | Smosh | $4 million | USA |
| 36 | The Slow Mo Guys | $3.5 million | UK |
| 37 | Troom Troom | $3.5 million | Ukraine |
| 38 | Anastasia Radzinskaya (Like Nastya) | $3 million | Russia/USA |
| 39 | Vlad and Niki | $3 million | USA |
| 40 | EvanTubeHD | $2.5 million | USA |
| 41 | Cocomelon | $2.5 million | USA |
| 42 | The King of Random | $2 million | USA |
| 43 | The ACE Family | $2 million | USA |
| 44 | The LaBrant Fam | $2 million | USA |
| 45 | Bratayley | $1.5 million | USA |
| 46 | Family Fun Pack | $1.5 million | USA |
| 47 | HobbyKidsTV | $1.5 million | USA |
| 48 | CookieSwirlC | $1.5 million | USA |
| 49 | FunToys Collector Disney Toys Review | $1.5 million | USA |
| 50 | Toys and Colors | $1.5 million | USA |
Key Insights
- MrBeast remains the undisputed king of YouTube, earning more than double the next highest earner.
- The USA leads the list with over 30 creators, showcasing the dominance of American creators in monetization.
- UK, Canada, Sweden, Ireland, Russia, and Australia also make strong showings, proving the global scale of YouTube’s creator economy.
- Children’s content creators like Ryan Kaji and Like Nastya continue to earn massive sums, driven by merch and brand licensing.
- Gaming creators like Unspeakable, VanossGaming, DanTDM, and Jacksepticeye still generate high earnings despite algorithm shifts.
- Diverse content categories—tech (Marques Brownlee), fashion (James Charles), education (MatPat), and comedy (David Dobrik)—show how many niches can be monetized well.
- Multiple creators earn $10–20 million even with smaller followings, proving engagement and brand strength matter more than just views.
Diversification Drives Long-Term Success
One key trend in 2025 is the success of creators who diversify beyond YouTube. Many top earners run product lines, subscription services, or act as brand founders and investors. For instance, MrBeast has brands, restaurants, and charities. Logan and Jake Paul pivot to podcasts and sports. Creators who think like CEOs are now outperforming traditional celebrities in both income and cultural relevance.
The list of highest-paid YouTubers in 2025 is a testament to how much digital creators have reshaped entertainment. From solo vloggers to kid-focused channels to full-scale production houses, YouTubers are now among the highest-earning entertainers in the world. As long as they keep innovating and engaging fans, this trend shows no sign of slowing down.
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