Top 10 Most Valuable Bottled Water Brands 2024

Bottled water has become a staple of modern hydration, offering consumers a convenient and often perceived healthier option. While the bottled water industry is vast, a few brands have distinguished themselves globally, commanding impressive brand value. From the United States to France and even Fiji, these brands not only represent trust and purity but also high market demand. Below, we explore the top 10 most valuable bottled water brands by their estimated brand value and country of origin.

Aquafina – $15.8 Billion

Estimated Value: $15.8 Billion
Country of Origin: United States
Aquafina, owned by PepsiCo, has established itself as the leading bottled water brand globally. Its success is built on its wide availability and affordability. Launched in 1994, Aquafina undergoes a seven-step purification process, ensuring purity and crisp taste. Its consistent quality, backed by PepsiCo’s vast distribution network, has helped it dominate the bottled water market. Aquafina’s marketing focuses on transparency, often showcasing its purification processes and sustainability efforts, which appeal to health-conscious consumers.

Evian – $10.5 Billion

Estimated Value: $10.5 Billion
Country of Origin: France
Evian is a premium mineral water brand that comes from the Cachat Spring in the French Alps. Known for its clean and natural taste, Evian has long been associated with luxury and wellness. It is a favorite among athletes and health-conscious consumers who appreciate its rich mineral content. Owned by Danone, Evian continues to innovate with sustainable packaging solutions, such as bottles made from 100% recycled materials.

Dasani – $9.9 Billion

Estimated Value: $9.9 Billion
Country of Origin: United States
Dasani, a Coca-Cola brand, offers purified water with added minerals for enhanced taste. First launched in 1999, Dasani has a significant share of the U.S. market, thanks to Coca-Cola’s global distribution strength. While it has faced challenges, such as criticism for using municipal water sources, Dasani has continually worked to improve its sustainability practices, particularly in terms of packaging and reducing its environmental footprint.

Nestlé Pure Life

Estimated Value: $9.3 Billion
Country of Origin: Switzerland
Nestlé Pure Life is a globally recognized bottled water brand that focuses on providing affordable, clean, and safe drinking water to consumers. With a focus on sustainability, Nestlé Pure Life emphasizes its use of responsible sourcing and aims to reduce plastic waste. As part of Nestlé’s broader water portfolio, it is available in multiple regions worldwide, targeting both emerging and established markets.

Fiji Water

Estimated Value: $6.5 Billion
Country of Origin: Fiji
Fiji Water is famous for its artesian water sourced from an underground aquifer in the remote Yaqara Valley of Viti Levu, Fiji. The brand markets its water as pure, soft, and rich in minerals, making it a favorite among the elite. Its square-shaped bottle and premium pricing also make Fiji Water a status symbol. Despite its remote source, the brand has a strong international presence, especially in North America.

Perrier

Estimated Value: $5.2 Billion
Country of Origin: France
Perrier is one of the most iconic sparkling water brands in the world. Sourced from a spring in the south of France, it is known for its naturally carbonated bubbles and refreshing taste. Perrier has a long history, dating back to the 19th century, and it has become synonymous with sophisticated hydration. Its green glass bottle and connection with fine dining and luxury continue to maintain its premium status.

Smartwater

Estimated Value: $4.8 Billion
Country of Origin: United States
Smartwater, another Coca-Cola brand, is known for its vapor-distilled water with added electrolytes. Launched in 1996, Smartwater quickly gained a following among health-conscious consumers. Its sleek, minimalist packaging and association with high-profile celebrities have helped it become a top choice in the premium bottled water segment. Smartwater’s marketing emphasizes purity and taste, often contrasting its simplicity with more complex, mineral-rich waters.

Vittel

Estimated Value: $3.7 Billion
Country of Origin: France
Vittel is a mineral water brand from France, known for its balanced mineral composition. Sourced from the Vosges Mountains, Vittel is widely consumed in Europe and is often recommended for its digestive benefits. Owned by Nestlé Waters, the brand emphasizes its natural origins and contribution to maintaining health. Vittel is also involved in environmental sustainability projects to protect its water source and reduce plastic waste.

Poland Spring

Estimated Value: $3.6 Billion
Country of Origin: United States
Poland Spring is an American brand known for its spring water sourced from natural springs in Maine. Founded in 1845, it is one of the oldest bottled water brands in the U.S. It has built a reputation for offering pure, refreshing water that is naturally filtered. Poland Spring is particularly popular in the northeastern U.S. and is committed to environmental sustainability through its responsible sourcing practices and recyclable packaging.

Volvic

Estimated Value: $3.4 Billion
Country of Origin: France
Volvic is sourced from a natural spring in the Auvergne volcanic region of France, giving it a distinct mineral profile. The brand has positioned itself as both healthy and environmentally conscious, with a focus on maintaining the purity of its source. Volvic is well-regarded for its smooth taste and natural filtration through volcanic rocks, which adds to its unique appeal. Its commitment to environmental sustainability is reflected in its various initiatives to protect water sources and reduce plastic usage.

Learn More

• Mordor Intelligence – Bottled Water Market Size Source